Gwangyang Maehwa Festival: A Visitor’s Guide

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The Gwangyang Maehwa Festival is one of the most beautiful spring festivals in South Korea. The Maehwa trees bloom about a month before the cherry blossoms start blooming, making the Gwangyang Maehwa Festival one of the first spring festivals in the country!

Visiting the Gwangyang Maehwa Festival

2023: When to see Maehwa Plum Blossoms in Gwangyang

For 2023, the first bloom for the plum blossoms in Gwangyang is expected to be March 10.

The peak dates (when the blossoms are best) are usually around 4 to 7 days after the start, so if you want the best views, schedule your trip about a week after the first blossoms show.

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What’s a Maehwa?

Maehwa (매화) is the name of a kind of blossom tree in Korea. The tree also grows a type of plum, which is called maesil (매실). The juice from these maesil plums is widely used in traditional medicine all over East Asia. Maehwa also symbolized nobility and patience in traditional Korean culture. Since the maehwa trees bloom around a month before the cherry blossoms do, they also signal the beginning of the spring season in South Korea.

Plum Blossoms vs. Cherry Blossoms

The maehwa blossoms look very similar to the cherry blossom, but you can quickly tell them apart from cherry blossom by their petals. Taking a closer look at the petals, you will notice that cherry blossoms have a small slit at the end, while plum blossoms don’t.

Maehwa Blossom
Cherry Blossom Flower
Cherry Blossom

Why Gwangyang?

Apparently, the maehwa blossoms first started growing in Gwangyang around 50 years ago. A woman named Hong Ssang Ri (홍쌍리) started a Green Plum Farm (청매실농원) in the exact area that’s today called Maehwa Village (매화마을) along the Seomjin River (섬진강). Today, the whole area covers nearly 200,000 square meters and is home to more than 10,000 maehwa trees. Ms. Hong gained the nickname “Mother of the Plum Blossoms” for her efforts and establishing the local maehwa industry, which generates nearly $4 million every year. The area produces over 30 different kinds of plum items, including maesil alcohol, juices, and maesil ice cream, which you can buy during the Gwangyang Maehwa Festival.

Gwangyang Maehwa Festival

Quick Guide to the Gwangyang Maehwa Festival

If you do not want to organize your own trip to the Gwangyang Maehwa Festival, you can join a tour taking you directly to the festival grounds. You can also take a double tour down and also see Jeonju Hanok Village with this tour. There’s also this tour which also stops in Hwagae and Ssanggyesa.

Unless you have a car, a tour is probably going to be your best bet. It’s a very rural area and you might end up spending more money on taxis than anything else.


  • Korean Name: 광양매화축제
  • Address: 전라남도 광양시 다압면 섬진강매화로 1563-1
  • English Address: 1563-1, Seomjingangmaehwa-ro, Gwangyang-si, Jeollanam-do
  • Cost: Free!
  • Open: All day — the park is not in an enclosed area, so it’s open pretty much open 24/7

How to get to Gwangyang Maehwa Festival

From Seoul to Gwangyang

If you don’t have a car and also don’t want to join a tour, you can DIY your trip to Gwangyang. There are a few different ways to reach Gwangyang from Seoul.

You can take a bus from either the Dong Seoul Terminal or the Express Bus Terminal (Center City on Kobus). This journey will take around 4 1/2 hours depending on traffic.

You could also take the train from Yongsan Station. This takes 4 1/2 hours on the Mugunghwa train or 2 1/2 hours by KTX. Once you are in Gwangywang you can get to the festival like this:

Take a Taxi

Taking a taxi is easy and fast, but also an expensive journey at around 30,000 KRW. If you are a group of people, or you don’t have much time to spare, it might be worth the trip.

Take a Local Bus from Gwangyang Bus Terminal

A cheaper option would be to take a local bus. Take bus #35 to the Seomjin (섬진) stop. You can get out right in front of the parking lot of the festival. It’s hard to miss. Another option is bus #15, but it has a lot more stops and could take almost twice as long as bus #35.

Take a Local Bus from Gwangyang Station

If you arrive by train, you can take the same bus (#35 or #15) from the No-in-bok-ji-gwan bus stop in front of the station.

Gwangyang Maehwa Festival
Gwangyang Maehwa Festival
Gwangyang Maehwa Festival

When to visit the Gwangyang Maehwa Festival

The festival generally takes place from early March to the end of the month or even the beginning of April. It always depends on the weather that year and when the first blossoms start to bloom. I visited in the second week of March, which seemed to have been the ideal time. Since we stayed overnight in the area, we got to visit the festival on two days at two different times. On the first day, we got to the festival in the late afternoon around 3 PM. It was quite packed with people during that time and the most beautiful parts of the maehwa village (in terms of photo taking) were already in the shadow. This is why we decided to return again the next day early in the morning at 7 AM to see if the lighting was better then. Turns out, that this was a very good decision. Coming in the early morning, we also got to park right in front of the entrance gate, as opposed to 1.5 kilometers away on the large visitors’ parking lot where we had to park the day before. That’s why I recommend visiting the Gwangyang Maehwa Festival early in the morning when the sunlight hits just right and the crowds of people aren’t there yet.

Things to see near Gwangyang

Hadong-gun Green Tea Area

When I visited the Gwangyang Maehwa Festival, I combined the trip with a visit to Hadong. This area around Mt. Jiri is one of the four main green tea areas of South Korea. The other tea producing areas in South Korea are BoseongJeju Island and Jeonnam. In fact, Hadong is the birthplace of tea growing in South Korea. The whole area is decked in green tea fields, big and small tea producers, and local teahouses owned dating back many generations. Hadong is only about a 50-minute drive from the Gwangyang Maehwa Festival area. For more information on what to do in Hadong, check out my Hadong travel guide.

Suncheon Wetlands

Another top travel destination not too far from Gwangyang is Suncheon. It takes about 40 minutes from the Gwangyang Maehwa Festival area to Suncheon Wetlands. This part of Korea is famous for its beautiful coastal wetlands, freshwater streams, tideland, vast fields of picturesque reeds, and unmatched wildlife. For more information on what to do in Suncheon, check out my Suncheon travel guide.

Cheoneunsa Jirisan Mountain Temple

If you are into temples, there’s a really pretty one sitting on the foot of Mt. Jirisan around 1 hour north of the Gwangyang Maehwa Festival area. This temple is believed to have been built in the year 828 AD by a monk from India. Cheoneunsa is one of the three great Buddhist temples of Jirisan Mountain. It also houses National Treasure No. 924, a Buddhist painting called Amita Hubul Taenghwa. Address: 209, Nogodan-ro, Gwangui-myeon, Gurye-gun, Jeollanam-do

Hadong green tea region
Teahouse in Hadong
Suncheon Bay Top Things To Do
Suncheon Bay Wetlands
Cheoneunsa Temple Jirisan
Cheoneunsa Temple, Jirisan

Where to stay in Gwangyang

To get the most out of the festival, I recommend staying in Gwangyang overnight. Here are some great places to stay in Gwangyang:

Recommended Travel Guides for Korea

If you want to learn more about South Korea and have a handy travel guide in your pocket, check out these three options below:

DK Eyewitness Top 10 Seoul

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Lonely Planet Korea

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Linda has been living in Asia since 2012 and loves sharing her travel and life experiences on her website. She currently works remotely in Online Marketing and also teaches various English classes in South Korea.


  1. Kat on January 21, 2021 at 1:05 pm

    I’ve never heard of the Gwangyang Maehwa Festival. It’s interesting that Cherry Blossoms get all the attention when these are just as beautiful. Thanks for sharing!

  2. Elizabeth Stanford on January 21, 2021 at 11:36 pm

    Omg this truly looks magical! This is a must visit and your tips for getting there are great.

    • Linda on January 23, 2021 at 11:54 am

      Absolutely! It’s quite unknown and overshadowed by the cherry blossom festivals – but SO worth a visit!

  3. gina koko on January 21, 2021 at 11:37 pm

    Loved this post! I’m desperately hoping there are some flower festivals this year that aren’t canceled :/ I would love to go to the Maehwa festival!

    • Linda on January 23, 2021 at 11:55 am

      The festival was canceled last year – but we still went. The area isn’t enclosed – so you can access it 24/7 without restrictions.

  4. Just One Passport on January 22, 2021 at 1:45 am

    The Baehwa Blossoms would be beautiful to see. I don’t believe that we have them in Canada and I am sure that they are beautiful. I also have never been to a temple before, so the Cheoneunsa Jirisan Mountain Temple would also be on my list when visiting Gwangyang

  5. bye:myself on January 22, 2021 at 1:47 am

    Wow, this is so interesting and inspiring. After having been to Japan over a year ago, I’m thinking about exploring Korea. I’m bookmarking this for future reference since it’s something I’ve never heard about before and I’d absolutely love to witness.

    • Linda on January 23, 2021 at 11:55 am

      If you liked Japan, you are definitely going to love South Korea 🙂

  6. Ramya Pandey on January 22, 2021 at 5:34 pm

    This trip looks like fun, though I never heard about this before but it sounds a good idea to visit it. I even liked the way you explain the difference between Plum Blossom and Cherry Blossom. Very interesting was not aware of it. I will try to do more research around Korea and make a travel plan accordingly.

  7. Nicole on January 22, 2021 at 8:23 pm

    I’ve never heard of this before. I would particularly like the suncheon wetlands

  8. Florin on January 23, 2021 at 8:51 am

    Seriously. This festival is pure perfection and now I’m adding it to my list of must see. Thanks for this! 🙂

  9. Jacqueline on January 23, 2021 at 7:42 pm

    We have these trees in Japan too and when I lived there I definitely mistook them for cherry blossoms, until someone corrected me… 2 years later. Loved the photos and article, I would love to experience this festival one day.

  10. carolcolborn on January 24, 2021 at 2:25 am

    Well, that means there can be 2 months of spring flowers, plum blossoms in March and cherry blossoms in April! It would be lovely to be in South Korea at the time.

  11. Mark And Chuck's Adventures on January 24, 2021 at 9:52 am

    Absolutely beautiful blossoms! What a great way to enjoy the spring!

  12. Medha Verma on January 24, 2021 at 3:51 pm

    I have always wanted to attend a Spring Festival, especially because I live in a country where we don’t really have a spring! I missed the cherry blossoms in Japan by a few weeks and was very disappointed. I would love to see the plum blossoms in South Korea someday! I shall plan my visit accordingly.

  13. Mimmie Human on February 24, 2021 at 3:27 am

    The Blossoms are so beautiful and one of the things I love about Spring. What a beautiful place,

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